Jason Barnes

Azerion’s new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen. Talking about these integrations, Elizabeth Grant, director of operations & partnerships JAPAC at Azerion, said, “Applying strategic targeting to video campaigns has never been more accessible, with key data integrations to access broadcast audiences such as Samba TV audience behaviour, TV synch, through to lower funnel curated audiences based on user browse behaviour via our proprietary DMP, we have the power to make brand videos work smarter and harder.” Meanwhile, Jay McCalla, creative director at Azerion, commented, “We have always prided ourselves on our creative expertise, we know what works and how to ensure maximum user engagement. Video is a natural space for us to bring our creativity to life and work with brands in a way that suits their needs to drive strong results.” #platforms #digitaladvertising #asiapacific  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

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Key insights from this week's Media Partners Asia APOS 2024 panel on subscription bundling! 🚀 At APOS 2024, Bango CEO Paul Larbey, Amazon’s Kurt Weber, and Telkomsel’s Lesley S. shared their expert insights on the future of Multiservice Bundles. From strategic partnerships to the rise of personalized subscriptions, the panel explored the evolving digital economy and how telcos are playing a crucial role in delivering valuable content bundles. Read Benjamin Caveen's latest blog for a full recap of the session and key takeaways on how bundling is shaping the future of the subscription economy. 🔗 https://lnkd.in/eHy4ZzH4 🔗 #APOS2024 #Bango #Amazon #Telkomsel #SubscriptionEconomy #Bundling #Personalization #DigitalEconomy

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A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers. Read more: https://ow.ly/bnph50Uqnl4 Partner content with ReneVerse.io

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Retail Media Networks (RMNs) are rapidly growing in the Digital Advertising space, but they come with their own unique set of challenges, particularly for Yield Management teams. In my latest video, I dive into the key obstacles RMNs face and break down four actionable strategies to optimize yield and unlock greater potential. If you're navigating the complexities of RMNs, this is a must-watch! https://lnkd.in/gxxCQbGe #DigitalAdvertising #RetailMedia #YieldManagement #AdTech #AdvertisingTrends

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**Exciting news! TotallyAwesome and SQREEM Technologies have joined forces to offer superior, cookie-free ad targeting for brands and agencies. ** This is a game-changer for reaching your target audience. Read more here: https://lnkd.in/eEezjmzr #Marketing #AdTech #DigitalMarketing #MarketingStrategy #TechInnovation #Partnerships #DataDrivenMarketing

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Report A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and #AI investments hitting $17 billion despite concerns over its reliability for agencies. SI Partners Global https://lnkd.in/giSwUPmJ

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With the #ctv #ott #streamingmedia playbook now available from #kapang, monetising content is back at the top of the agenda. We hoped that #fast and #fastchannels would have solved the problem but #adtech killed it due to a lack of regulation. https://lnkd.in/eVZkzZU7

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WeTV teams up with Magnite to boost ad monetization with BidLink and SSPs, ensuring premium viewer experiences and optimized revenue in Southeast Asia. Read the Latest full News - https://lnkd.in/dBFmHpWf #MarTech #MarTechedge #AdTech #ProgrammaticAdvertising #WeTV #Magnite #StreamingGrowth #DigitalMonetization #SpringServe #BidLink #SSPs

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Through the Magnite and REV Media Group partnership, SpringServe (now part of Magnite) will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory programmatically. Nicholas Sagau Tony Ngimat, COO at REV Media Group, said, “Our inventory on Tonton has grown considerably since its launch. With the rise of short-form video content for news consumption on our news portal, it’s imperative that we align ourselves with partners who can support us in monetising it effectively." Meanwhile, Leon Siotis, senior vice president for SpringServe International at Magnite, commented, “With viewers increasingly turning to ad-supported streaming as their primary way to watch television, it’s important for publishers to have all the tools they need to effectively monetise their content. REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” #programmatic #digitaladvertising #ottstreaming ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conference in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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In this op-ed, Billy Loizou, APAC Area VP of Amperity, dives into the evolution of marketing personalisation and the real-world applications of this. https://lnkd.in/gpTBmaPc

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🎉 Welcome DoubleVerify in joining IAB Hong Kong👏 [New Member Introduction] DoubleVerify https://doubleverify.com/ Business Category: AdTech (Verification) Company Profile: DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com. We are continuously innovating to make digital advertising work better – better for our customers, better for our partners and better for the industry and its ecosystem participants. To do so, it is imperative that we strive to make an impact beyond the solutions we build. We believe that delivering on our corporate social responsibility, equity and sustainability objectives is essential to not only building a better company, but also to driving the success of our customers, partners and shareholders. Target audience: DV powers quality and performance for the world’s largest brands, agencies, marketplaces and publishers. Unique selling proposition & competitive advantages: DV earns and maintains trust through the independence of our platform and the accreditation of our solutions. As we are not party to the media transaction, we have no inherent bias or conflict of interest. Because we have the widest and most comprehensive suite of third-party accredited solutions, DV is trusted by advertisers, marketers and agencies to provide verified data that drives better outcomes. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #technologycompany #newmember #DoubleVerify

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Just had an amazing TV interview with Hui Yen WONG 黄慧莹 from MediaCorp! We delved into the rising trend of flexibility and remote work, and its impact on shaping corporate culture and organizational structure. Also, we explored how the widespread availability of university degrees influences salaries and career development. And, we talked about the critical skills for the future job market as skills took center stage. https://lnkd.in/gheC-Zgp

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There are two fundamental constraints to Retail Media Networks (RMNs): Audience Size: RMNs and retargeting are closely related because they both depend on a finite audience—namely, the visitors to a retailer's website. This naturally limits the growth potential for both strategies. Just like retargeting, where effectiveness is capped by the number of users already engaging with a brand, RMNs are constrained by the traffic to the retailer’s ecosystem. If fewer people visit the site, the available audience for RMN ads shrinks, which in turn can reduce revenue, assuming a constant return on ad spend (ROAS). While expanding to offline shoppers or using lookalike audiences can increase reach, performance may not be as strong. Performance (Incrementality): The second key issue is incrementality—or rather, the lack of it. Serving an ad through an RMN doesn’t necessarily result in a new, incremental sale. Many of these ads reach shoppers who likely would have purchased the product anyway. This mirrors the problem with retargeting: when ads primarily reach people who are already inclined to buy, the impact of the ad spend diminishes. Advertisers are becoming more aware that increasing their RMN budget doesn’t always translate into a corresponding rise in sales. In the early days of RMNs, or even before they were called RMNs I had the honor of working with HookLogic, Inc. (Acquired by Criteo in 2016) advertisers were eager to spend more because ROAS was so high. But when budgets weren’t fully spent, the solution became offsite retargeting. Any change from an measurement standpoint on the advertiser side can cause a step up or down in spend. My general go to with any marketing technique is watch the 90s PSA video about cocaine and make sure you aren't in this doom loop. https://lnkd.in/e-mDQiVs #RetailMedia #DigitalAdvertising #MarketingStrategy

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🚀 Exciting milestone for LUMOS as we officially expand into #SEA with the support of incredible partners like MEDIAKEYS, Brandavision, Viu, WE ARE STAGE and foodpanda! Together, we’re accelerating the adoption of audience-led media planning, measurement and omni-channel attribution across the region. Shoutout to MEDIAKEYS and PropertyGuru Group for trusting us to deliver unparalleled campaign insights and end-to-end attribution, driving tangible results across 200+ media placements in #Singapore! MEDIAKEYS (Singapore & Malaysia) Managing Director, Daniel Tan (Chung Tat), said: 'We provided end-to-end campaign measurement and additional performance insights, such as footfall attribution to showflat locations promoted by PropertyGuru across 200+ OOH placements in Singapore, demonstrating a significant increase in traffic to the targeted locations.' Here’s to shaping the future of media with data-driven impact. 💡

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🚀 Exciting times ahead in digital advertising! 🚀 Retail Media Networks (RMNs) are set to revolutionize both brand & performance advertising globally and in Southeast Asia. RMN ad spend is projected to grow by 73% globally & surge to $4.7 billion by 2030 in SE Asia. Why? RMNs leverage first-party data for precise targeting and seamless transactions. Unlike traditional search and social ads, RMNs provide a full-funnel solution, driving both awareness and conversions. Brands in SEA, especially on superapps like Grab can harness this trend to enhance their ad effectiveness. #DigitalAdvertising #RMNs GrabAds + Kantar Read more [here](https://lnkd.in/gqARVJ8z).

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New data from Media Partners Asia and AMPD paints a bright picture for the Southeast Asian video streaming market. 1/ Subscriptions hit record highs: Q1 2024 saw a surge in paying users across Singapore, Thailand, Philippines, Indonesia, and Malaysia (48.5 million, +5% QoQ). This translates to a record-high revenue of $381 million, the highest ever for the region! While Indonesia and the Philippines lead the pack in subscriber growth, Thailand and Indonesia show strong monetization growth. Try A/B testing strategies to unlock Southeast Asia's streaming boom – focus on user acquisition strategies in subscription-driven markets, and prioritize engagement & monetization tactics in countries showing strong revenue growth. 2/ Freemium fuels growth: Freemium models with strategic content can be a powerful user acquisition tool. Freemium platforms like WeTV, Viu & iQiyi see significant growth with Chinese content. Explore offering a free tier alongside premium subscriptions for audiences in Southeast Asia. 3/ Local is key: Southeast Asian audiences crave local content. U.S. and Korean content is popular, with Korean dramas alone attracting 30% of the premium VOD viewership. But local content like drama, premium sports, and anime are strong as well, particularly in Indonesia and Thailand. Whether you are an existing player in the region or planning to foray into it for the first time, consider catering your offerings to regional preferences for user acquisition and engagement. What are your thoughts on the future of video streaming subscriptions and local content in Southeast Asia? #appmonetization #subscriptions #videostreaming

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🙌 We announced our first demand-side platform (DSP) partner in Singapore today! We’re thrilled to welcome Yahoo to Team Hoppr. 📺 Yahoo’s global roster of advertisers will now be able to purchase Hoppr’s unique ultra-premium inventory, unlocking greater access for highly targeted advertising solutions that connect with consumers on the biggest screen in the home. ✅ We talk about our partnership being a significant milestone in the evolution of targeted TV advertising. As well as introducing a new era of advertising effectiveness using Advanced TV technology. 📺 Together, Hoppr and Yahoo are empowering advertisers to create more meaningful and personalised experiences for households in Singapore, which will drive higher engagement and conversion rates. 🗣 Talking about the Hoppr partnership, Kenneth Koh, Head of Commercial Sales, Southeast Asia at Yahoo said: “On the Yahoo DSP advertisers can now plan, activate and measure premium CTV inventory within omnichannel campaigns.” 📺 In the words of Joe Prusz, Hoppr’s CEO, “Every advertiser wonders if their TV ad was watched and, because of our patented tech, Hoppr is the only company globally that can deliver a guaranteed view of an ad. Both advertisers and consumers win when they see less, not more, advertising – as long as it’s more impactful and better targeted. At the end of the day, precision wins and precision is what Hoppr delivers.” 🙏 Thanks to MARKETECH APAC for the write up, which you can read here: https://lnkd.in/e9AujTpC #hopprtv #partnership #advertising #tvadvertising #connectedtv #ctv #advancedtv #behaviourdata #precisionwins #adtech

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The e-Conomy SEA Report, a partnership between Google, Temasek and Bain & Company, is back for its 9th year running, and reveals an incredible trend: Southeast Asia's digital economy is not only expanding but also becoming increasingly profitable. In just two short years, the region has experienced a remarkable 2.5X surge in profits while maintaining robust double-digit growth. 5 Key Takeaways: #1 Profitability on the rise: The Southeast Asian digital economy demonstrates that growth and profitability can go hand-in-hand, as evidenced by double-digit growth in Gross Merchandise Value (GMV), revenue, and profitability in the past two years, with profits projected to reach $11 billion in 2024, reflecting a remarkable 24% growth rate. #2 E-commerce growth is driven by video commerce, as SEA creators thrive: e-commerce surges +15% YoY, driven by the rise of video commerce which now accounts for 20% of e-commerce GMV, up from less than 5% in 2022. This growth is bolstered by a thriving creator ecosystem. #3 SEA developers are capturing an outsized share of the global mobile gaming market, reaching 12% of global mobile game downloads in 2024. This has fueled a surge in gaming content, boasting more top creators and uploads than any other consumer category. #4 SEA is AI curious: AI interest (AI related searches) in Southeast Asia grew 11X from 2020-2024 #5 Harnessing SEA’s AI infrastructure advantage: The region is attracting significant AI investment, with over $30 billion committed to AI infrastructure in the first half of 2024 alone. View the full report here: goo.gle/sea #eConomySEA #ProfitabilityOnTheRise #AdvanceSEAwithAI

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